“Anyone who's spent time with kids knows that when they can pull on their own shoes quickly and easily, it gives them confidence and a feeling of empowerment, and that gets them moving more,” Kevin Dodson, global vice president for Kids Footwear Product, said in a statement.
Erasing any struggle to get gear on and off is paramount for kids apparel too, said Jermaine Younger, senior director, Nike Kids Product, and especially for those in the di/sability community for whom a tricky zipper or series of buttons can create real barriers.
Using feedback from Nike’s dedicated Consumer Insights team, which conducts focus groups and panels with kids and caregivers worldwide, Younger said the kids apparel team heard four key asks: Make it fast and simple to get products on; incorporate one-handed functionality; provide secure pocket storage; and make the apparel work for kids with disabilities too.
For the Play Pack line, the positive feedback Younger’s heard from athletes in the disability community and their caregivers proves that design for all benefits all. “These innovations are relevant to any kid who just wants to pull their pants and shirts on themselves and get out the door to play quicker. If we can make that experience easier, everybody wins,” said Younger.
The innovative, accessible design will carry through and expand in future kids shoe and apparel releases for athletes of all abilities, Dodson and Younger said, creating gear that complements Nike’s push to invite the next generation into sport.
Fibre2Fashion News Desk (KD)
New Zealand and EU have concluded negotiations on a major free trade...
Regional trade in Bangladesh and Nepal is set to receive a shot in...
Apparel/Garments | On 1st Jul 2022
Readymade garment (RMG) exports from Bangladesh increased by 34.87...
Ensured payment of fee was least concern for students
Hopeful that issue will be resolved by first half of 2022
Extension of RoSCTL to boost textile exports
The KOOKAI Australia and New Zealand story began in 1992 when Parisian...
As one of the world’s leading supply chain platforms and lifestyle brand...
Baltika Group, founded in 1928, is the leading fashion brand house in the...
Steve McCullough & Marco Weichert Functional Fabric Fair & Design and Development GmbH Textile Consult respectively
Functional Fabric Fair is a trade-exclusive event showcasing the latest...
Seevix Material Sciences Ltd, which develops and manufactures synthetic...
The TWE Group is one of the leading global players in the nonwovens...
Judith Cutting Label - Guinea London
Guinea London is a luxury women’s clothing brand by designer Judie Cutting ...
Dhruv Toshniwal Brand - The Pant Project
The Pant Project is known for its custom-made bottom wear. Its products...
DR. M.M Kariappa Vogue Institute of Art and design
<div>Dr. MM Kariappa started Vogue Institute of Art & Design in the...
Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.
Subscribe today and get the latest information on Textiles, Fashion, Apparel.
By submitting you confirm you have read our Terms & Conditions and Privacy Policy.