Posted By: Sachin Murdeshwar July 22, 2022

Left-Mr. Ishan Grover(CEO & Cofounder,SVISH) , Right- Mr. Jaideep Mahajan(CMO & Co- founder, SVISH)

With the current funding, the brand plans to expand its existing product portfolio, create awareness about hygiene below the belt products & regimes for men/women (Intimate products) and improve customer engagement strategies.

NEW DELHI, JULY 22nd, 2022 (GPN): If the pandemic has brought one thing on top of everyone’s list, it has to be the HYGIENE. Whether the goal is to stay physically or mentally healthy, hygiene has to be a factor that needs to be considered. However, how often do we talk or discuss hygiene Below the Belt? In fact, for a massive Indian population, hygiene Below the Belt is a non-classified taboo subject. To integrate the narrative of intimate hygiene with an excellent product, SVISH On-The-Go, India’s fastest-growing D2C personal hygiene startup for millennials and Gen Z, has taken it upon themselves to create a benchmark.

The brand secured INR 10 crore funding in pre-series a round led by Wami Capital and participation from existing investor LC Nueva AIF; Brightbridge Advisors was the investment banking partner for the Company on this transaction. Post achieving a remarkable pre-series A funding feat, the SVISH On-The-Go is making provisions to expand its product portfolio, raise awareness about HYGIENE below THE BELT products and regimens for men and women, and strengthen customer engagement strategies.

SVISH-On-The-Go is a hygiene-focused startup founded in October 2020. The brainchild of Ishan Grover and Jaideep Mahajan had raised USD 400K in the seed funding round. The brand is at the forefront in making below THE BELT hygiene a lifestyle habit in India. The stylish and dermatologically tested 100% Natural products like SVISH ACRO, the Anti-Chafing Roll-On, SVISH Ballz Wash, a Zero Fragrance foam Wash, and SVISH Intimate Wipes complete a must-have-regime for modern-age men and women.

Co-founders of SVISH – Mr Ishan Grover & Mr Jaideep Mahajan, said, “We are on a mission to make Hygiene a habit in India. We have realised that products in this category mostly cater to women only. So, we decided to close this need gap and bring 100% natural products for our Men as well. We are grateful to Wami Capital and LC Nueva AIF for backing us and believing in our mission to make personal hygiene a lifestyle habit. We will surely put this recent funding to expand our horizons and strengthen our existing resources and offerings.”

Chetan Mehta, CEO of Wami Capital, said, “Hygiene as a category is very neglected in India, especially men’s hygiene. We see Svish as becoming a market leader in this segment. We believe that SVISH has the power to disrupt the intimate men’s hygiene market. They have shown impressive growth so far. Along with their novel product design and unique packaging, they will appeal to GenZ and millennials, the early adopters of their products. Svish has a great team, with Ishan and Jaideep as leaders. We are excited to back their vision of building a scalable business and a global brand in the hygiene category.”

Wami Capital, a Dubai-based Single-family office of Transworld Group, provides much-needed capital, mentorship, and operational support for emerging startups. On the other hand, LC Nueva AIF an India-domiciled Category II AIF Fund. The Fund’s Investment Committee comprises marquee names like Sohil Chand, Founding Partner & CIO of LC Nueva AIF, Ashish Chand, Founding Partner of LC Nueva AIF, and Sumegh Bhatia, Managing Director of Lighthouse Canton India. The AIF is seeking to invest in 20-30 companies through the life of its 8-year fund at the seed, pre-series A, and Series A stages, with an average investment size of Rs. 5-15 crores in each portfolio company.

Ashish Chand, Founding Partner of LC Nueva AIF said, “It is a testament to SVISH’s amazing growth and unique brand value, that we have decided to top up our investment. SVISH is solving a crucial lifestyle and hygiene issues faced by modern-age men and women, and their market is just beginning to prosper. SVISH has already accumulated a loyal fanbase, and we are confident that it will continue to grow in the coming years.”

LC Nueva AIF, is an India domiciled Category II AIF Fund, where LC Nueva Investment Partners LLP is the Investment Manager, with a Rs. 300 crores corpus to invest in early-stage tech enabled businesses. LC Nueva Investment Partners LLP is a partnership between Singapore based Lighthouse Canton and Delhi based Nueva Capital. The AIF is seeking to invest in 20-30 companies through the life of its 8-year fund at the seed, pre-series A and Series A stages, with an average investment size of Rs. 5-15 crores in each portfolio company. The Fund’s Investment Committee comprises of Sohil Chand, Founding Partner & CIO of LC Nueva AIF, Ashish Chand, Founding Partner of LC Nueva AIF, and Sumegh Bhatia, Managing Director of Lighthouse Canton India.

SVISH ON-THE-GO is ONE-STOP-DESTINATION for stylish, personal hygiene essentials for men’s & women’s lifestyles. The product range includes young and vibrant #DeoJaiseanitizers, Toilet Seat Disinfectant, your perfect travel buddy, Gadget Disinfectant Wipes for your expensive electronics and SVISH Mosaic, India’s first Hair Removal Spray for Men. The new dermatologically tested 100% natural, below THE BELT hygiene range includes SVISH ACRO, the Anti-Chafing Roll-On for men and women, a convenient, on-the-go, non-sticky solution to avoid rub-rashes; SVISH Ballz-Wash, no fragrance wash solely dedicated to making modern-age and progressive men fresh and confident any time anywhere; SVISH Intimate Wipe in a pack with ten wipes as small as your credit card.

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